The Taasiyada Program, which promotes health as a way of life in the education system and promotes excellence, has recently been concluded at eight of the city's elementary schools.

The Taasiyada is the joint initiative of the elementary school department and Eshkol Hapayis in conjunction with the Industrialists' Association.  The program was studied in grades 4 to 6 and included eight sessions in which the children learn to develop initiatives, the healthy and nutritional advantages of dairy products and the marketing of health products.  The program was also attended by outstanding students as part of their enrichment studies.

The culmination of the program was a contest of advertising posters created by students at the different schools.  All the program's participants were asked to prepare an ad poster in groups to promote the eating of dairy products and a product to promote sales on the market.  A winning poster was selected from each school.  The eight winning posters were displayed at the final official ceremony held at the Industrialists' Association.  During the ceremony, students described their work process and even received professional opinions of their work by marketing professionals from the dairy industry.

The winning posters are currently on display at Raanana's Eshkol Hapayis.